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The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions ABSTRACT The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet, email, The Marketing Review - Westburn The Marketing Review. The Marketing Review (TMR) is an editorially reviewed journal designed to bridge the middle ground between the more esoteric theorising of academic researchers and the anecdotal approach of journalists. It provides a definitive treatment of specific Marketing topics by leading authorities on the subject and follows a ‘thematic’ approach. Journal of International Marketing | SAGE Publications Inc Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory.Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing.
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Trends and Future Directions in Online Marketing Research ...